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The Value comeback: Why smart money is quietly shifting gears

History reminds us that periods of market euphoria inevitably give way to reality checks—and those transitions can happen with startling speed.

Date published
11 Mar 2025
Tag
Reece Birtles, CFA Chief Investment Officer, Australia

Key Takeaways:

  • Historic valuation spreads are flashing opportunity signals: The gap between cheap and expensive stocks has reached levels only seen at major market turning points—each time setting the stage for Value investors to benefit.
  • Today's Value stocks should offer a safety net: Unlike previous Value rallies, today's opportunities are concentrated in lower-risk companies—giving both upside potential AND protection against market chaos.
  • Market euphoria is masking fundamentals: As sentiment-driven rallies push the Australia market to record highs, a reconnection with reality is inevitable—and often painful for those caught unprepared.
  • The clock is ticking: These extreme valuation disparities typically resolve within 18 months—meaning this opportunity won't wait around.
  • Multiple ways to capitalise: Whether you prefer high conviction plays or a more balanced approach, there are strategies to capture the Value premium while managing risk and prioritising fundamental valuation.

Shifting Gears: Are You in the Right Lane?

Time and again, after being left in the rearview mirror, Value has staged powerful comebacks. Value style investing has been in the doldrums for some time, but change is afoot.

The widening disconnect between price and earnings forecasts—along with the growing chasm between the market's most expensive and cheapest stocks—suggests we're approaching a moment of reckoning that could significantly reward Value-oriented investors. For us, the question isn’t if Value will outperform but when—and based on our history of managing Australian Value Equity portfolios, when it does, the acceleration is fast and powerful.

The Value Gap: Bigger Than We've Seen in Decades

Drawing on over 20 years of fundamental company valuations, our team has a unique lens into just how extreme today's opportunity has become. We measure this by tracking the valuation spread between our Value Equity portfolio holdings and the broader S&P/ASX 2001.

The data is striking: today's valuation spread has surpassed 40%—a level we've only seen three times in the past two decades. Each previous instance—following the Tech Bubble, during the Global Financial Crisis, and after the COVID-19 crash—marked the beginning of extraordinary outperformance for Value investors.

MCA Valuation Spread:

Safety First: The Unusual Protection Play in Today's Value Stocks

Typically, Value rallies come with higher risk profiles. What makes today's setup unique? The Value opportunity is concentrated in lower-risk, low-beta stocks—essentially giving investors both upside potential and downside mitigation.

The current conditions closely mirror what we saw in early 2000, when the MSCI Australian Value Index, after years of lagging performance, suddenly surged ahead and delivered market-beating returns for several years running2. Over the months that followed, the premium of the Value style in Australia was uniquely valuable. In the face of deep US and World market drawdowns, Australian Value investors were able to realise positive absolute returns.




Cumulative return before and after March 2000

Today, we see a similar opportunity. We're particularly excited about the quality and diversification of undervalued Australian stocks available today. In our active portfolios, we're overweight what we believe are attractively valued quality businesses including Medibank Private, ANZ Banking Group, QBE Insurance, Aurizon, Flight Centre, and AGL Energy, while maintaining underweight positions in fully valued names like CBA and CSL.

The Sentiment Shift: Why Fundamentals Are About to Matter Again

Markets have been riding high on a wave of optimism and momentum, with prices seemingly detached from underlying business fundamentals.

An example of this can be seen in the stocks shown in the table3. We have concealed the identities of these two Australian listed stocks, but they both trade in the same sector and operate in the same geographic regions targeting primarily the mass middle market of Australian households. They are both established leaders in their respective segment.



On current metrics, Stock A offered a better return on equity, dividend yield and EPS growth than Stock B.  Whilst there is more to the assessment of both company’s prospects than merely a simple comparison of the numbers, the market has rewarded Stock B with a significant premium.

History reminds us that periods of market euphoria inevitably give way to reality checks—and those transitions can happen with startling speed. The key challenge for investors is identifying when this will shift—forcing the market to refocus on the fundamentals, valuation and earnings.

Why Act Now? The Opportunity Won't Last Forever

Valuation disconnects of this magnitude rarely persist beyond 18 months, as can be seen in the experience of our Value Equity portfolio4. For investors who recognise what's happening, we believe that the time to reassess Value exposure is now—before the market catches up. In fact, February returns for our Australia Value Equity strategy portfolios already show early signs that Value is truly ‘back’

Like all market opportunities, this one comes with its own set of considerations. Value investing requires patience and conviction. The largest returns often come after periods of maximum pain, making it psychologically challenging to maintain positions against prevailing market sentiment.

Cumulative alpha for MCA Equity Value before and after
each >40% MCA Valuation Spread event

However, for investors willing to look beyond short-term market noise and focus on fundamental business valuations, the potential rewards appear substantial. Whether through high-active share approaches that maximise alpha potential or through style-neutral, risk-controlled strategies that prioritise fundamental valuation while managing broader risk factors, the Value opportunity appears robust enough to benefit multiple implementation approaches.

Multiple ways to capitalise

Given the size of the Value opportunity, we believe that all investors can benefit, even those facing strict performance and risk benchmarks. Our team are available to discuss how best to position for the opportunity through either:

  • Research-driven contrarian stock picks that target undervalued companies with strong fundamentals (MCA Value Equity strategy),
  • A risk-managed strategy combining fundamental analysis with quantitative techniques to capture value opportunities while minimising sector and style risks (MCA Active Insights strategy), or
  • A flexible portfolio that shifts between value and style-neutral positions based on market cycles to optimise returns (MCA Dynamic Value strategy).

As Warren Buffett famously observed, "Price is what you pay; value is what you get." In today's market, the gap between those two concepts has rarely been wider—and history suggests that gap won't persist indefinitely.

The question for investors isn't whether valuation will matter again, but whether they'll be positioned to benefit when it does.

  • Value style investing has been in the doldrums for some time, but the tide appears to be turning.